Peek Speaks
Peek is simply connected. This blog is simply Peek.

Do one thing and do it well

What does this Fiat have to do with Peek?

We made Peek to be easy, accessible, usable, grab-it-and-go, and to us that meant focus, focus, focus! Let’s make it do email — that’s what’s important.

And get rid of all the other junk because
a) it’s distracting to us: why sit in meetings discussing alarm clocks and video players when that isn’t why people buy Peeks?
b) it’s distracting to Peeksters: why make something where it’s even possible to be lost? We’re pretty sure that we’re not the only ones who’ve gotten lost in some long menu somewhere and gotten home late for dinner.
c) it’s distracting to journalists and retailers and all the “marketing” types: please, we don’t want to tell you about the three different ringers for the alarm clock. We should be talking about how awesome mobile email is!
d) it’s distracting to shoppers (soon-to-be-Peeksters): “Hmm, is this meant to be an iPhone-killer?” No, no, no! This is nothing like that…there isn’t even a phone in there

See? Easy. You get it.

But some people hear us say all this, and nod like they get it. And then they say….something like, “Ahhh, Peek does one thing and it does it well”.

It depends on what you mean by that, you see. For us, we actually mean make it really easy and usable and accessible.

To some people, it means “OK, dump the phone thing but make this thing an email hot rod like nothing we’ve ever seen!!!”

Ahem.

Peek is no hot rod. We think Peek is really stylish and elegant — so it’s not quite a clunky, old Fiat either, but maybe you see what we’re getting at with that picture up there.

There is a special lovely something to those old cars. They get you around. They are compact. They don’t waste an inch. Don’t waste a gallon. There is an economy of style.

So, yeah, Peek does one thing well…

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4 Comments

1. I think your biggest selling point, really, is the lack of a contract.

   For the same price that people pay for monthly service for an iPhone or Blackberry, I can have a (full sized) computer or laptop with Internet access; AND a cell phone; and an email device. The drawback? I’ve got three separate devices. The plus (and for many people it’s a big one): I’m not under contract on any of these.

   That’s freedom.

   The #1 reason why I don’t want a smartphone is because the thought of dealing with typical phone company contracts, bills and shoddy customer service fills me with dread. I have a pay as you go phone with no web or messaging capabilities except SMS. And I like it just fine.

   If you can provide a well made, reliable device; make it easy for people who have invested in your device to make upgrades; and provide good customer service, you should do well and create some brand loyalty.

   Comment by Ellen — September 13, 2008 @ 4:51 pm

2. We sure do agree with that sentiment! - Amol

   Comment by amol — September 15, 2008 @ 3:12 pm

3. I see what you’re getting at…genuine bare-bones get you there mobile email. Which is what I want! Really.

   However…Weren’t those Fiat’s significantly cheaper than the Hot Rods? $20 a month can get me full internet service elsewhere. Why not make the Peek fee $15?

   Comment by Emily — September 16, 2008 @ 4:56 pm

4. Just got my peek at Target today(haven’t told the wife yet)! Any this thing is so freakin stylish! One suggestion to you guys at peek, and I know it can handle it I read the specs…INTERNET CAPABILITY!!! THAT WOULD BE SWEET!!!

   Comment by Eddie — September 16, 2008 @ 8:02 pm

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