Peek Speaks
Peek is simply connected. This blog is simply Peek.

A gadget just for Twitter? WTF!

Continuing in our series of TwitterPeek Q&A, today we answer the question: Why did we make a gadget designed for just Twitter and Twitter alone?

When Flip first launched their line of digital video cameras, critics said they were crazy to make a camera that only does video, especially when so many digital cameras and phones already do that. Years later and millions of cameras sold, Flip has demonstrated that people will buy cool single-function gadgets just because they’re fun to use.

TwitterPeek falls into this category alongside Flip, iPod and PSP. It’s a clever gadget designed to unleash the fun world of Twittering on-the-go. Unless you’ve been hibernating in a cave all year, you’ve definitely heard about Twitter. It’s become a world phenomenon that millions use to share interesting news, thoughts and events as they happen. It’s the best of the web summarized, plus a unique way to message and converse with friends, acquaintances — even buddies you’ve only met in the online world.

TwitterPeek may only do one thing: Twitter, but when you think about it Twitter itself is an infinite world of cool things to do, funny things to read, people to converse with, groups to hang out with, friends, neighbors, businesses…. it’s the entire world funneled through a handy gadget you can put in your pocket.

You might follow the New York Times for breaking news. Lance Armstrong might invite you along on a bike ride through Hamburg. Oprah might let you in on the latest book she’s reading. Or, better yet, you might discover your friends are at coffee shop around the corner offering free scones until 11 am.

You’ll discover an infinite world of conversation with the nifty, pocket-sized TwitterPeek.

If you haven’t already, check out our previous posts: Who is TwitterPeek for and Nifty Ways to Use TwitterPeek.

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Nifty Ways to Use TwitterPeek

We’ve been getting loads of interesting questions about our TwitterPeek, so we’re using our blog to share our answers with everyone. (Read our first Q&A about who TwitterPeek is for HERE).

Today: How best to use TwitterPeek. One of the cool things about TwitterPeek is that we’ve designed it to be used in different ways depending on what sort of tweeter you are.

Picky Tweeter - Scroll Wheel recommended
You’re selective with the tweets you want to read (you’re a busy person, after all!). With TwitterPeek’s nifty scroll wheel, you can quickly scan and skip to the tweets you most want to read. Hen peck your way through your Twitter feed — just press the Enter key to view the selected tweet.

Omni Tweeter - Keyboard Shortcuts recommended
You’re a tweeter who is determined to read every single tweet you receive. Nothing gets past you, because you’re always in-the-know. TwitterPeek’s handy shortcuts were made for you: “N” (next) and “P” (previous) allow you to pummel through 100’s of full tweets in consecutive order — all with the touch of a single key.

You can find more handy keyboard shortcuts in the Quick Start Guide that comes with TwitterPeek and on the TwitterPeek FAQ page.

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Q&A on TwitterPeek

Wow! Our humble little TwitterPeek has been really generating a lot of interest, since launching Tuesday. Lots of folks wanted more info so we thought we’d share it here. A common question has been: Who is the TwitterPeek for?

The short answer: TwitterPeek is for the millions of Twitter users who don’t own an expensive smartphone, but still want to experience the fun of Twitter on-the-go.

For the longer answer we thought we’d let leading technology analyst Michael Gartenberg share his thoughts. Here’s what he had to say in a recent Yahoo News article.

“This is clearly not a device for the Twitterati who are debating which is the best Twitter client to use on the iPhone and may have five or six of them,” said Michael Gartenberg, a vice president at Interpret. “This is designed for a user that has embraced Twitter but isn’t interested in the cost or complexity of a smartphone.”

While consumers feel beaten over the head with “there’s an app for that” commercials, in reality only around 25 percent of the mobile-device market is using smartphones. Not surprising when you look at the astronomical costs of owning a smartphone. BillShrink recently published an article on smartphone cost comparison with this handy chart:

Celebrities like Oprah and Ashton have millions of followers that surely fit into this category of non-smartphone users. They’re everyday people and Twitter users who probably are reading and posting from the web mostly.

That leaves millions of consumers using feature phones who have no desire to give them up and may not be interested in e-mail or web access.

“Feature-phone users might not want the other higher-order smartphone functions but have embraced Twitter,” said Gartenberg.

TwitterPeek offers these millions of consumers a fun and easy tool that lets them keep up with Twitter on-the-go.

To find out more visit: www.TwitterPeek.com

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